Social media marketing has a range of uses that are useful for most businesses, regardless of industry:
Reach your audience
There are over 3 billion active users across Facebook, Instagram and Twitter. This offers a fantastic opportunity for you to connect with current and potential customers alike. As well as reaching your audience, social media also gives you the opportunity to connect with them on an emotional level.
Improve brand awareness
Increasing the brand awareness for your business is one of the biggest benefits of social media marketing. In fact, 91% of marketers saw a rise in visibility from only a couple of hours social media work a week.
Brand awareness is a really important aspect of marketing, as it helps people remember and trust your brand. A strong brand awareness can result in customers using your brand without consciously making a decision to do so. In certain cases, brand awareness has even lead to brands becoming a byword for the product they create (i.e. Hoover, Sellotape, Blu-Tac, Biro etc)
Send traffic to your website
If you’re launching a service or product, or trying to help customers, you’ll probably share information on social. Social media marketing is great for showing relevant content to customers and getting them to click through to your site.
What’s more, the traffic that you send to your website is often further along the customer journey than typical traffic. After all, these are people who have already chosen to interact with and receive regular updates from your brand.
Organic and paid social media marketing can be great ways to drive sales for your business. The ability to send relevant, captivating and targeted information to customers at key points in their consideration phase is key. Social media allows you to do all three of these things in a highly effective way.
Delivering social media marketing success
Everything we work on is underpinned by the motto “Marketing you can measure”, and our social marketing services are no different. Our expert team will always make sure that they fully understand your goals and objectives before creating any campaigns. This means that our clients are always confident that their social media marketing is going to be effective.
Furthermore, we create regular reports so that you can see how your campaigns are performing against your business objectives.