Social Media Marketing

Social Media Marketing

Around 42% of the population use social media regularly. That is a large number of people who you could be marketing to. There is a world of opportunity for your business on social media, you just need to know how to unlock it.

Whether a large or small business, our digital and social media marketing specialists can help you to create, develop and manage powerful and profitable social media advertising campaigns.

Having a strong social media presence is about more than just posting sporadic status updates and tweets. Many brands on social media are able to create a relationship with their target audience that builds genuine trust. This can turn customers into brand ambassadors, who are willing to help your business beyond buying products or using your services.
Using proven strategies and techniques can result in relevant, measurable objectives and help your business grow by:
  • Boosting brand awareness & reputation
  • Attracting quality web traffic
  • Creating leads
  • Driving sales
  • Generating significant ROI
  • With the help of an experienced social media agency, you get access to specialists who build strong social strategies.
  • By using advanced targeting on Facebook, Twitter, LinkedIn, YouTube etc, you can reach your audience in more places than ever before.

    Take a look at one of our successful social media campaigns to see an example of our work in this area:

    Our paid social media marketing services

    Our social media services can support your business every step of the way and include tasks such as:

    Social media strategy development

    We create a meaningful social strategy based on the goals and metrics that mean the most to you. This includes helping you to boost your brand engagement, create high quality leads, or drive more conversions.

    Research & auditing

    We check and assess previous activity on your existing social media profiles and accounts to gain insights for our audience targeting strategy. We also pay attention to which social platforms are relevant for your business and perform detailed research into user interests and behaviours.

    Social assets & content creation

    We use a ‘test & learn’ approach to the creation of our social media assets and content. This helps us to work out which creative formats and types of content will achieve positive ROAS and increase conversion rates. Our content and design specialists are skilled at creating a variety of tailored content. These content types include:

    • Video Content
    • Images
    • Articles
    • Guides
    • Infographics
    • Reporting & analysis
    • We provide regular, thorough reports that show the progress of your social accounts in relation to your chosen metrics.
    We specialise in creating practical content strategies that can be shared across multiple channels to help achieve your business goals and objectives.
    Social Media Training

    We offer social media support, training and workshops to help you gain confidence in understanding and improving your social presence. These sessions can also help to create or identify people within your business who can act as social media ambassadors.

    Promoting your business on social media can drive measurable, valuable results. If you’d like to talk about your social media marketing strategy, contact us today.

    Influencer marketing

    We have partnered with a leading creator of powerful YouTube creator marketing campaigns so that our clients can access influencer marketing. Working together, we ensure that your brand is placed in front of your target audience in a way that feels organic.

    All of the content is bespoke to maximise ROI, and you have control over what is said about your brand. This helps to combine creative integration with content and long-form/deep engagement with your target audience.

    What can social media marketing be used for?

    Social media marketing has a range of uses that are useful for most businesses, regardless of industry:

    Reach your audience

    There are over 3 billion active users across Facebook, Instagram and Twitter. This offers a fantastic opportunity for you to connect with current and potential customers alike. As well as reaching your audience, social media also gives you the opportunity to connect with them on an emotional level.

    Improve brand awareness

    Increasing the brand awareness for your business is one of the biggest benefits of social media marketing. In fact, 91% of marketers saw a rise in visibility from only a couple of hours social media work a week.

    Brand awareness is a really important aspect of marketing, as it helps people remember and trust your brand. A strong brand awareness can result in customers using your brand without consciously making a decision to do so. In certain cases, brand awareness has even lead to brands becoming a byword for the product they create (i.e. Hoover, Sellotape, Blu-Tac, Biro etc)

    Send traffic to your website

    If you’re launching a service or product, or trying to help customers, you’ll probably share information on social. Social media marketing is great for showing relevant content to customers and getting them to click through to your site.

    What’s more, the traffic that you send to your website is often further along the customer journey than typical traffic. After all, these are people who have already chosen to interact with and receive regular updates from your brand.

    Drive sales

    Organic and paid social media marketing can be great ways to drive sales for your business. The ability to send relevant, captivating and targeted information to customers at key points in their consideration phase is key. Social media allows you to do all three of these things in a highly effective way.

    Delivering social media marketing success

    Everything we work on is underpinned by the motto “Marketing you can measure”, and our social marketing services are no different. Our expert team will always make sure that they fully understand your goals and objectives before creating any campaigns. This means that our clients are always confident that their social media marketing is going to be effective.

    Furthermore, we create regular reports so that you can see how your campaigns are performing against your business objectives.

    What are negative keywords on Google Ads?

    Negative keywords can be added to your Google Ads account to prevent your ads from showing for irrelevant queries, or to avoid crossover between ad groups and campaigns. For example you may have one ad group for exact brand terms, and one for customer support. You would therefore want to add negative keywords for customer service related terms to the specific campaign to avoid this showing to existing customers.

    We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms.